Instagram:

Instagram is a very important social media platform for businesses and brands as it allows them to share their products, highlight experiences and connect with customers, with over 800 million monthly users. It allows a brand to tell a story to the public and gain an emotional connection with the brand’s audience. Its the perfect way to build relationships with the customer and gain feedback through comments on posts. This ever-growing social media platform should be apart of every brand’s business plan.

Whats Instagram about?

It allows users to upload and explore content/images. Its all about content exploration, curation and content control. Both regular people and brands access this platform and it allows them to express their feelings and goals. Instagram is all about engaging and being visually stimulating. Both brands and people can engage and this is why more and more brands are turning to Instagram as an important digital platform.

According to Business.com, it allows for business to engage and be creative. The facts it has a range of mobility it is thriving on the market.

Content Strategy:

1. Brands must make sure they pay attention to how often they post and when they post their content. Every brand needs to post regularly to maintain its relevance and be kept mainstream but they need to keep in mind that they cant over-post as it will viewers bored and angry about too much content, seeing content too much can be very annoying. Brands must also pick certain times to post so that its relevant to the audience and so that it works best for the business.
2. Changing the use of themes is also important for a brand. Changing different themes will keep content and visuals interesting for followers and viewers, it will help you attract more followers due to the creativity aspect of your brands
3. Brands must have different style takes on different topics and different posts. All brands will have different style techniques such as hashtags, emojis and use of imagery. This is how a brand can be separated from another and allows them to be consistent.
4. Brands must be engaging with followers on Instagram. They must reply to comments and get customers engaging and talking about their products/services. This engagement is a huge must for brands on Instagram

This interesting video shows the importance and how clever Instagram can really be:

 

Brands:

One brand that really uses Instagram well is Tesla, the motor vehicle company. They have a very visually appealing but also informative and engaging through different posts daily. Their content is very detailing and it highlights the small but very interesting details about their car ranges, they really show what they offer for customers

They also include very engaging imagery that gets interactions with customers and people sharing their content and products, both of these aspects are very important as it gives the customer something visually to get excited about but also details about the brand and maybe why they should interact with Tesla.

 

Irish brand:

An Irish brand that is on the rise and has a very interesting marketing sector is O’ Donnell’s crisps. This brand thrives itself on making the best potatoes and hand cooked crisps in Ireland. They base their brand on having natural ingredients and are very much a homemade/Irish brand. Their Instagram is run very well as they really show and inform us viewers about their campaigns which is very engaging

According to Entrepreneur Europe engaging and giving inspirations to your customers is very important for brands that use Instagram regularly. This storytelling and journey will bring you closer to customers, emotional responses will help your brand in the long run and O’ Donnell’s crips love to go out in the marketplace and meet with customers face to face

I also feel as if O’ Donnell’s post relevant and appealing content for “us” Irish viewers and if makes us feel as if we are one with the brand and we can connect with us through images such as:

These are real Irish feeling photos and are appealing to all markets as it shows how these hand cooked crisps are cooked and how people enjoy them (in the sun). These types of visual content are needed for your marketing strategy as it allows O’ Donnell to get their brand across the board and into different audiences feed. I believe these stores and relatability of O’ Donnell’s makes their business/Instagram very relatable and it gives them the image of a trustable brand.

Why Instagram?

According to Statista, there are over 1 billion active users on Instagram and its ever-growing so this Instagram market/trend is one if would advise for brands and companies to start using and familiarising themselves with it as I feel as if its just the start and there is a lot more potential from this type of social media marketing platform and as we can see from above many brands are doing it the right way and its really benefitting them as a brand and business.

Canva:

Instagram posts for informing your customers about sales or prizes being given away you can use this simple site called Canva that allows you to create original and high-quality content for your customers to see, just as shown below;