Ensure your profile picture displays your brand name

The profile picture used by Powerscourt Hotel clearly shows the brand logo and brand name

 

 

 

 

The profile picture utilized by the Europe Hotel and Resort does not indicate the brand name or logo and would confuse Facebook users if it came up as a suggested page.

 

 

 

According to Postplanner.com your profile picture more important than your cover photo. They reminded us that you never get a 2nd chance to make a first impression. To find out how to upload high-quality cover and profile photos or ant photos to Facebook without any compression or loss in quality, check out the video below.

 

2. Time posts strategically

When a business is creating content on a post they must also take into account when they post it and how often they post their content for others to see on Facebook. They must perfect what day they should post but must important not post to often which can annoy their users and potential users.

Businesses have to nail down the best times to post where everyone will see their post and be most active on social media to get the most out of the post. You have to take into account when people will use their Facebook also.

Businesses like Apple will post every second day to keep up to date with customers but not too frequently to the extent where they will unfollow the page. When a business takes all this into account they can publish great content on their page, in contrast to Facebook pages such as Motorola that can go without posting for a few days.

Examples of both pages are shown below:

 

 

3. Importance of the use of images

Companies Facebook pages need to contain high-quality images that highlight their services and products that they provide to customers. Compelling images tend to draw in more customers and in turn, will increase sales and publicity. High quality and engaging images will draw in customers to your Facebook page.

 

4. Have a complete About Section

The about section is the first thing that a customer will see when they visit and brands Facebook page so it’s important they know exactly what the company/brand is about, all the key information needs to be shown. Companies must include the main points and information clearly so everyone understands what the company is about and why we should become apart of their brand. You should include both long and short descriptions in your about section and use specific categories for different subjects so it doesn’t confuse the audience

According to Susan Greene copywriter, you must include facts in the about section so that all of the customer’s questions can be answered and that you list all your best information in the about section.

5. Have a clear and effective cover photo

When people visit your Facebook page you want them to recognize you immediately and a clear cover photo will allow for this. Companies must make sure that cover photos are of a high quality and must relate to your brand and the service you provide. To keep your cover photo interesting and up to date you can change it for different events and for different times of the year(seasons)

For example, take Coca Colas Facebook cover photo which indicates fun and happy times which is linked to the brand, as seen below.

Whereas businesses such as Pepsi they have a less engaging cover photo compared to coke and the more engaging and eye-catching photo will lead to more views and clicks for the business, Pepsi cover photo is shown below.